Digital Marketing Masters

This course is designed to provide an up-to-date comprehensive understanding of the rapidly evolving world of digital marketing. Issues pertaining to and springing from business practices will be explored through analysis of cases, discussions, lectures, and a project. The specific objectives of the course include:

  • To instill a basic / conceptual understanding of Digital and Inbound marketing
  • Establish a clear understanding of how to measure digital marketing activities across channels using Analytics
  • Learn the basics of Search Engine Marketing (SEO & Pay Per Click), Facebook Advertisements, Social Media, Email Marketing, Landing Pages & Conversion Optimization, Mobile Marketing.
  • At the end of the course, you would have a clear understanding of all digital channels & will be able to formulate digital marketing strategies for businesses.

Curriculum

Instructor

Mandar Marathe

Mandar Marathe has 7 years of experience with teaching Digital Marketing at IIT Bombay, IIM Sirmaur and Great Lakes Chennai