Course curriculum

  • 2

    Why Digital Marketing?

    • Key DM Stats

  • 3

    Inbound Digital Marketing

    • Inbound Digital Marketing Overview

    • Measurement Model

  • 4

    Content Marketing

    • Content Marketing Basics

    • Business Blogging Basics

  • 5

    Search Engine Marketing

    • Search Engine Optimization

    • Pay Per Click Marketing

  • 6

    Social Media Advertising

    • Facebook Ads Basics

    • LinkedIn Ads Basics

  • 7

    Social Media Marketing

    • Social Media Marketing Basics

  • 8

    Funnels & Conversions

    • Conversion Optimization Basics

    • eCommerce Marketing

    • Email Marketing

  • 9

    Digital Marketing Career Paths

    • 5 steps to become a Digital Marketing Expert

    • Different Career Paths