Course curriculum

  • 1

    Introduction

    • About the Instructor

    • Marketing on Facebook

  • 2

    Facebook Ads Basics

    • Ads Manager & Business Manager

    • Campaign Objectives

    • How to target your audience on FB, Instagram, Messenger

    • What are the different Ad Formats

    • Where do your Facebook Ads show up?

    • Budgeting & Scheduling Facebook Ads

  • 3

    Campaigns on Facebook

    • Facebook Campaigns for Brand Awareness

    • Facebook Campaigns for Online Sales

    • Facebook Campaigns for Driving In-Store Sales

    • Facebook Campaigns for Lead Generation

  • 4

    Tracking your Campaigns

    • The Facebook Pixel

    • Facebook SDK for Mobile Apps

  • 5

    Reach & Frequency Buying

    • R&F Buying on Facebook